WROG Formula For Success: Our Passion for Radio = Success for You
Station Owners: Gain a trusted advisor, meet station goals and develop your team. We create affordable Radio campaigns for your clients and share our sales process with your team.
Business Owners: Let us help you leverage the unbeatable ROI of Radio. Imagine what the future of your business might sound like!
Now it can be told... as the statutes of limitations for these shenanigans have passed.
We hope. Click any slide to get the full report.
Our Story So Far..
Our Story Begins
Our story begins in a quiet Chicago suburb during the Golden Age of Top 40 Radio. WCFL and WLS are locked in heated battle to win young hearts and minds!
Rock, Blues, R & B, Soul - if a song charted, it played on Top 40 Stations! Ads for Mr. Norm's Grand-Spaulding Dodge and US 30 Drag Strip (Sunday! Sunday! Sunday!), and comedy bits like Dick Orkin's Chickenman and The Tooth Fairy filled the spaces in between.
Personalities were a prominent part of the success formula for a Top 40 Station. John "Records" Landecker, "Superjock" Larry Lujack, Fred Winston and Lyle Dean were my constant companions, day-in and day-out, until suddenly..
The God-Forsaken Hinterlands
..circumstances caused the move from Chicago to a small town in Michigan, some 400 miles away. Away from all my friends. Away from my school and my extended family. To a town with just one radio station, a station unlike any of my favorite stations back in Chicago.
But thanks to the nightly shift of the Earth's ionosphere, those Chicago stations came in clearly after sundown! Every night, radio reconnected me with the people and places I missed so much and held so dear.
Radio Ends Up on My RADAR
While working for American TV I received my first formal sales training, Ken Blanchard's One Minute Salesman course. Chris Lytle, our trainer that day, got his first sales job in radio. His story "The Accidental Salesperson" started me thinking about selling radio ads.
My First Radio Gig!
WQFM became my favorite station when I moved to Milwaukee. A rock station with local personalities including a mid-day guy David Lee. That's him seated on the right, next to that other David Lee.
Leveraging my passion for all things automotive, I landed Great Lakes Dragaway and Hales Corners Speedway as clients. David (the seated one) patiently taught me how to properly type up my ad copy, and the wonders of the analog recording and editing process, using razor blades and tape.
Drinkin' for Jesus!
Mark Tuschel, Head Custodian at CW Media lured me away from 93QFM. Days were now spent selling radio campaigns and other media services to local businesses. Shifting gears each night, we produced parody songs and ads as Comedy Warehouse, syndicated to radio DJ's nationwide, including Jonathon Brandmeier and Jay Thomas.
Flipping My Lid (for the first time)
Satisfied hospitality, automotive and retail clients pushed me to hang out my own shingle for the first time. Optimum Effective Radio Scheduling, alone or combined with other media, provided solid ROI and my methods made advertising fun, easy and profitable!
My Time in The Ozone
During my second week in sales at WOZN, Key West, the owner called from Tallahassee and I picked up. We had a nice chat, as Brody started in the business in Milwaukee, too. We both name checked Mama Mia's Pizza in Waukesha, said so long and I went out to sell radio ads.
Adventures in the High Desert!
When my bride and I moved to the High Desert of Nevada I worked for a couple of the broadcasters there. We contributed to the local culture by creating a contest for the Annual Snowflake Festival, and by prompting one of our clients to add Chicago Style Pizza to their menu, where it continues to be a top seller.
The Request Line Is Open
Which brings us to YOU!