Station Owners: When your Clients need a Radio Campaign that is entertaining, informative and affordable, give us a call. You gain a Trusted Advisor to help your station meet your goals, and your staff gains valuable experience with every interaction.
Business Owners: Radio, alone or in strategic combination with other media, has an unbeatable ROI. Audition our Demo Reel or use the Radio Ad Player to hear the ads in full. Then imagine what we might make your business sound like.
No matter which side of the table you are on, when it comes to Radio Advertising, we can help.
Now it can be told.. since the statutes of limitations for these shenanigans have finally passed.
Our Story So Far..
Our Story Begins
Our story begins in a quiet, north Chicago suburb during the Golden Age of Top 40 Radio! The airwaves above the Second City in the 60's are filled with the informative energy of WBBM, tunes with a twang on WJJD, and the legendary battle for young hearts and minds between WCFL and WLS!
Rock, Blues, R & B, Soul - if it charted, it played on Top 40 Stations! Spaces between those songs featured ads for Mr. Norm's Grand-Spaulding Dodge and US 30 Drag Strip (Sunday! Sunday! Sunday!) along with Dick Orkin's comedic contributions like Chickenman and The Tooth Fairy.
Personalities were a prominent part of the success formula for a Top 40 Station. John "Records" Landecker, "Superjock" Larry Lujack, Fred Winston and Lyle Dean were my constant companions, day-in and day-out, until suddenly..
The God-Forsaken Hinterlands
..circumstances caused the move to a small town 400 miles away. Away from all my friends. Away from my school and my extended family. To a town with just one Radio station. A Radio station unlike the stations back in Chicago.
But those Chicago stations came in clearly after sundown though, thanks to the shift of the ionosphere! Every night, Radio reconnected me with the people and places I missed so much and held so dear.
Radio Ends Up on My RADAR
Though I had been selling since the tender age of eight (JSCA greeting cards, door to door), it was at American TV that I received my first formal sales training. They were investing in Ken Blanchard's One Minute Salesman course making me a more productive employee.
Chris Lytle, our trainer that day, got his first sales job in Radio. His story, inspiration for his book, "The Accidental Salesperson" started me thinking in new directions. While I continued selling tangible items for the next few years, I began to study advertising and media. The Boy Scouts of America had taught me the value of being prepared. Hmmm.. maybe, someday..
My First Radio Gig!
..I would get a gig selling Radio! Right after relocating to the Milwaukee area, WQFM became "my" station. Lots of Rock in the mix, with local personalities, including mid-day guy David Lee. That's him seated, next to another David Lee whom you might recognize.
My passion for all things automotive paid off when I landed Great Lakes Dragaway and Hales Corners Speedway as clients. David (the seated one) proved to be a patient teacher, too, showing me how to properly type up copy "in the box", and the analog process of editing our tracks into finished ads - with razor blades and tape!
Drinkin' for Jesus!
At CW Media, we spent our days providing radio creative and media buying services to local businesses. By night, we produced parody songs and ads for a small syndicate of DJ's nationwide, including Jonathon Brandmeier and Jay Thomas.
Flipping My Lid (for the first time)
It was largely a portfolio of Radio clients that permitted me to hang up my own shingle for the first time. While my marketing skill set has grown to embrace all media, Radio continues to be my favorite. Optimum Effective Radio Scheduling combined with the synergy with new media (especially web), backed by our proven creative approach makes projects fun and interesting for me; easy and profitable for you!
My Time in The Ozone
What could an Italian restaurant in Waukesha, Wisconsin contribute to a Radio career in Key West, Florida? Quite a bit, it turns out.
In my second week as sales guy at WOZN in Key West, the owner of the station called from his office in Tallahassee. Turns out he had gotten his start in Radio in Milwaukee as well, so we had a nice chat and then I went about my business, thinking no more of the call. A few short weeks later I was asked to replace the General Manager who had hired me, a result of that single phone call!
Adventures in the High Desert!
A period in the High Desert of Nevada followed, where I worked for a couple of the broadcasters in the area. Some clients there continue to use our distinctive production services. And we contributed to the local culture by prompting one of our clients to add Chicago Style Pizza to their menu. It continues to be a top seller.
The Request Line Is Open
Which brings us to.. YOU! What questions do you have about Radio?